- Client:
- AMH Project Solutions
- Location:
- St. George’s, Grenada
- Industry:
- Construction And Project Management
- Partnership:
- Engage
- Scope:
- Brand Identity, Website Design And Development, Client Guide, And Site Signage.
A brand and website that walk clients through building in Grenada, one stage at a time
- Brand
- Website
Overview
AMH Project Solutions manages construction projects in Grenada for clients who are often building from a distance: families in the diaspora, first-time developers, and overseas investors. Most had never managed a build in Grenada, and from the outside the process of approvals, contractors, inspections, and payments felt opaque.
AMH needed a brand that signalled calm control, and a website that explained the process before a client ever picked up the phone.
What we did:
Built a new identity around clarity and steady progress.
Designed and developed a website that maps a build from first conversation to handover.
Wrote and designed a plain-language guide to building in Grenada from abroad.
Carried the identity onto site hoardings, vehicles, and project documents.
Research and Structure
An Identity That Signals Steady Hands.
Construction brands tend to shout. AMH’s clients needed the opposite: reassurance that someone careful was in charge of their money and their site. We built the identity around a measured grid, a confident vermilion, and plain, direct language.
What We Did
- Delivered a full rebrand for AMH Project Solutions.
- Designed a logo system that holds up from a site hoarding to a browser tab.
- Set a colour and type system built for documents as much as screens.
- Designed proposal, progress report, and handover templates.
- Wrote tone-of-voice guidance for the way the team explains a build.
Website
Explaining The Build Before The First Call.
Prospective clients arrived with the same questions: how long, how much, and what happens when I am not there. We structured the website around the stages of a build, so each answer sits where the question comes up.
Every stage links to the approvals, documents, and checkpoints involved, written for someone who has never built in Grenada.
What We Did
- Mapped a build into stages, from first conversation to handover.
- Designed service pages for residential, commercial, and renovation work.
- Built an enquiry form that captures the plot, the budget, and the timeline.
- Added a project portfolio organised by location and scope.
- Designed and developed the website using Next.js and Sanity.
- Kept pages light enough for clients reading on mobile networks abroad.
Client guide
A Plain-Language Guide To Building From Abroad.
Much of AMH’s first meeting with a client was spent explaining the same process. We turned that explanation into a guide clients read before they call, in print and on the website.
What We Did
- Wrote and designed a guide to approvals, contractors, inspections, and payments.
- Explained who does what in a Grenadian build, and when.
- Included a checklist for clients managing a build from overseas.
- Published the guide as a printable document and a section of the website.
Professional Directory
The Brand Where People Actually See It.
A construction firm’s most visible surface is the hoarding around its sites. We carried the identity onto the places people see AMH at work.
What We Did
- Designed a site hoarding system that carries each project’s details.
- Designed vehicle livery for the site team.
- Produced safety and wayfinding signage.
- Extended the identity into branded workwear.
Delivery
A Clearer First Impression For A Complicated Process.
AMH now meets clients who already understand how a build works and what AMH does at each stage. The brand, the website, and the guide carry the same message, so the conversation starts further along.
What We Did
- A new identity across digital, print, and site.
- A website organised around the stages of a build.
- A client guide in print and online.
- Site hoarding, vehicle, and signage applications.
- Templates for proposals, progress reports, and handover.
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